WORK
I've been lucky enough to story tell for some of the biggest brands in the world. These are the highlights. Make yourself at home. Go for a scroll. Call me if you get lost.
Skills reflected here: creative concepting, screenwriting, manifesto writing, docu-style script editing
Additional skills: blog writing, tagline/headline writing, social media branding, creative consulting
YOUTUBE.COM/YOUTUBE
YouTube and the Conscious Minds team linked up to create content for YouTube's brand channel that does one thing - champions their community. We worked with a variety of well-known creators and used footage from the YouTube archive to highlight a handful of niche genres on YouTube. I interviewed our lead creators, wrote scripts, and worked alongside an editing team to bring these stories to the app's homepage.
RADICAL SNACKS SEASON 1/ JACK IN THE BOX TOK
Live from the Jack in the Box HQ, Rad Snacks is an interview-style YouTube show where artists and athletes make late-night menu hacks. I worked with a team at Conscious Minds Studios to script, shoot and edit the first 3 episodes. My writing/creative concepting also helped Jack in the Box reach 1.2 million followers on TikTok. Scroll here for everything your 4:20 alter ego wishes they could post.
NIKE PLAYLIST SEASON 11
Nike Playlist is a YouTube series that's made to get kids moving. I worked with Conscious Minds Studios to create a playful and welcoming world that inspires kids to log off their iPads and go outside. Silly-goose game ideation and creation by yours truly.
DO MORE YOU
The sizzle reel says it all. I worked alongside a team of badass women at Conscious Minds Studios and Nike to create a campaign that flips the idea of self-care on its head. I interviewed our leading ladies and wrote long-form blog content that can be read on the Nike App.
OH-WAKE MEDIA RALLY CRY
Oh-Wake is a media outlet founded by teens on the front lines of the environmental movement. Bright Colors Studio led this edit for their website while I created the script with real sound bites from Oh-Wake kids.
PLAY NEW
'She Does It' is a social extension of the Nike x Footlocker 'Play New' campaign. Instead of using models, we found real Footlocker employees and gave them the Nike star treatment. These :30's are about the role these women play in their communities and how they're using their voice to lift others up.
AIR MAX DAY 2021
We made history for Air Max Day in 2021 by creating the first AMD spots that are starring, styled, shot and directed by women only. I had fun interviewing everyone and finessing sound bites into scripts.
EST.
This NBA G League made-for-social series introduced the future of the NBA to basketball fans on Instagram and YouTube. I created these scripts from interviews.
GAME CHANGERS
The Annex 88 team unveiled the 2020 Adidas Superstar shoe with a docu-style campaign that features teens across the country who are going against the grain for the greater good. The Compton Cowboys spot is my personal favorite. I crafted the VO for all spots using interview sound bites.
CLEAN ENERGY FOR ALL
Baby's first TV spot. Written by me, art directed and shot by the team at Havas New York.